Chocolaterie Samson – The Passion of chocolate, simply
May, 17th 2018
This article is the result of a meeting with Mrs. Nancy Samson, master chocolatier, teacher and owner of the workshop-boutique and creation space Chocolats Samson.
As soon as you walk through the front door of the charming Champflour Street business, a powerful smell of chocolate tickles your nostrils. There is no doubt about the nature of the trade: here, we sell chocolates. But not just any : the first North American woman ambassador of Cacao Barry, and ambassador of the Quebec Maple, Nancy Samson focuses first and foremost on quality. Mentioned several times during our meeting, the quality of raw materials and finished products takes precedence over the number of products offered.
This is also the case for its counter of ice creams and sorbets. With 7 flavors (sometimes up to 14), the offer of Chocolats Samson is certainly reduced when compared to some dairies. The flavor products, meanwhile, has nothing to envy them. Their taste is natural, as are the ingredients (in limited quantities) that compose them. No concessions here! I have to mention tha maple sorbet - a delicate flavor at first, but surprising aftertaste of maple taffy in the end - and the coconut flavor - the feeling of being under the tropical sun, in one bite!
But let's go back to chocolates. Here too, the flavors are frank: sometims powerful (lime, raspberry, hazelnut), sometimes more subtle (rooibos, basil, cardamom), but always right. My favorites ? The choice is difficult, but praline feuilletine conquered me with its perfect balance of creamy hazelnut and crispy, and raspberry heart perfectly combines two timeless flavors. Special mentions: the cream coffee, which should appeal to all coffee lovers, cardamom, which is reminiscent of a good chaï, as well as the various truffles melting at will.
Teaching the trade for almost 29 years, and having produced and distributed her creations for almost as long, chocolate seems to have no secrets for Ms. Samson. However, she continues to improve her art by attending regular training courses in Europe, which allows her to continue to innovate and create new products. Ms. Samson also wishes to share her knowledge: the Ice Cream Ambassadors Club project will allow 40 lucky people to attend a training session on making homemade ice cream. It is also possible to organize an activity of the same kind, with flavors created to measure, for a birthday party. Her business, where customers can observe the production wokshop through a glass partition, is the very image of her passion for education and her desire for transparency. ''I have nothing to hide!'' Says Ms. Samson with a smile.
Having had a lot of visibility following the creation of her chocolate bust supporting the cause of breast cancer, the chocolate artisan does not hesitate to support other causes such as poverty and Alzheimer's. Her plans for the future? Nancy Smason wants to continue to innovate, give back to the community and educate people about her field of expertise, as well as develop new product lines. Will she expand her offer to meet the saltier tooth of the customers? To be continued...